{"id":50,"date":"2012-01-30T16:21:55","date_gmt":"2012-01-30T16:21:55","guid":{"rendered":"http:\/cnstrct.com\/?p=15"},"modified":"2012-01-30T16:21:55","modified_gmt":"2012-01-30T16:21:55","slug":"linkedin-training","status":"publish","type":"post","link":"http:\/\/www.cnstrct.com\/?p=50","title":{"rendered":"Linkedin Training"},"content":{"rendered":"<p>LinkedIn can be a very powerful marketing tool, but no one really uses it that way. Why? Partially because it is seen as simply an online resume, or a way to collect friendships or document relationships that already exist.<\/p>\n<p>Linkedin can do many more things for you. Here&#8217;s the two biggest changes you need to make to your Linkedin mindset:<\/p>\n<p>Number one: it is an extension of your brand. Whatever brand you&#8217;re trying to establish in the marketplace should be clearly developed in your LinkedIn page as well.<\/p>\n<p>Two: LinkedIn can be used to make new solid sales leads, continue your brand efforts, reestablish old relationships, expand your client base beyond your local area become a repository for great testimonials, and so much more.<\/p>\n<p>We can come on site and help you &#8211; and your entire staff &#8211; rework their LinkedIn profiles for better results. Here&#8217;s what we can do:<\/p>\n<ul>\n<li>Meet with each staff member to develop a consistent brand, rewrite their profile and reorganize their profile to more accurately reflect their skill set.<\/li>\n<li>Train staff how to use LinkedIn better and how to use it in a strategic way.<\/li>\n<li>Speak to groups and help demystify LinkedIn and teach them what a great tool LinkedIn can be for marketing.<\/li>\n<\/ul>\n<p>Construct has solid success stories regarding LinkedIn and the great results people have received using it as a marketing tool. Let&#8217;s make it a part of your marketing efforts too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn can be a very powerful marketing tool, but no one really uses it that way. Why? Partially because it is seen as simply an online resume, or a way to collect friendships or document relationships that already exist. Linkedin can do many more things for you. Here&#8217;s the two biggest changes you need to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-training"],"_links":{"self":[{"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50"}],"version-history":[{"count":0,"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.cnstrct.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}