The Right Strategy 2000 Could Have Been Great Go To Cascade Assessment To Ford Hub
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 Why Not Great?
  • Poor Quality
  • Firestone recall
  • 3.8L engine warranty extension
  • Poor Customer Satisfaction
  • Low-Time In Service ... failed to meet objectives.
  • Sales Satisfaction Statistics ... failed to meet objectives.
  • Service Satisfaction Statistics which ... failed to meet objectives.

Poor execution affected our market share and our bottom line despite record setting automotive industry and Ford sales.

Reduced Market Share

Earnings

Poor execution reduced shareholder value, profit sharing and bonuses

Reduced Shareholder Value

Reduced Profit Sharing

  2000 - Good Year


 
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© Ford Motor Company 2001 Confidentiality Notice

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